The 36 most valuable brands in the world
Every year BrandZ, Interbrand and Brand Finance publish their lists of the most valuable brands in the world. Their methods of valuation vary – as do the valuation figures – but if you look across all three top 100 lists, 36 brands appear in all three, and there are 179 in total.
Two 2015 lists have appeared so far – and the following brands entered into the top 179: au (by KDDI), Boeing, Bradesco, NBC International, Alibaba Group, Costco, HDFC Bank, Testra.
These brands fell out of the 179:
Yahoo!, Tesco, Toshiba, UBS, Unitedhealth, Sberbank, MTS, MTN, Deutsche Bank.
The 36 most valuable brands in the world are:
Amazon
American Express
Apple
BMW
Cisco
Citi
Coca-Cola
DHL
Disney
eBay
FedEx
Ford
GE
H&M
Honda
HP
HSBC
IBM
IKEA
Intel
J P Morgan
McDonald’s
Mercedes-Benz
Microsoft
Nike
Nissan
Oracle
Pepsi
Samsung
Santander
SAP
Shell
Siemens
Toyota
UPS
brandlateral 
Have you seen Mark Ritson’s thoughts on all this? http://www.marketingweek.co.uk/opinion/please-make-the-brand-valuation-humiliation-stop/4004224.article
Hi Stef – yes I have. When you look at the different methodologies used by the three different valuation companies it’s no surprise they reach different rankings and valuation numbers. I appreciate their efforts to try and bring more hard data to the industry we’re in, so I don’t agree that it should all stop, as Mark implies, but until there is a globally agreed approach to valuing brands I’m going to use all three data sets when I look at what the world’s leading brands say they stand for. (Incidentally, there are 182 brands across all 3 lists!).
Reblogged this on brandlateral.