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The 36 most valuable brands in the world

Every year BrandZ, Interbrand and Brand Finance publish their lists of the most valuable brands in the world.  Their methods of valuation vary – as do the valuation figures – but if you look across all three top 100 lists, 36 brands appear in all three, and there are 179 in total.

Two 2015 lists have appeared so far – and the following brands entered into the top 179: au (by KDDI), Boeing, Bradesco, NBC International, Alibaba Group, Costco, HDFC Bank, Testra.

These brands fell out of the 179:
Yahoo!, Tesco, Toshiba, UBS, Unitedhealth, Sberbank, MTS, MTN, Deutsche Bank.

The 36 most valuable brands in the world are:

Amazon

American Express

Apple

BMW

Cisco

Citi

Coca-Cola

DHL

Disney

eBay

FedEx

Ford

GE

Google

H&M

Honda

HP

HSBC

IBM

IKEA

Intel

J P Morgan

McDonald’s

Mercedes-Benz

Microsoft

Nike

Nissan

Oracle

Pepsi

Samsung

Santander

SAP

Shell

Siemens

Toyota

UPS

 

3 Comments Post a comment
  1. Stef #

    Have you seen Mark Ritson’s thoughts on all this? http://www.marketingweek.co.uk/opinion/please-make-the-brand-valuation-humiliation-stop/4004224.article

    March 3, 2013
    • Hi Stef – yes I have. When you look at the different methodologies used by the three different valuation companies it’s no surprise they reach different rankings and valuation numbers. I appreciate their efforts to try and bring more hard data to the industry we’re in, so I don’t agree that it should all stop, as Mark implies, but until there is a globally agreed approach to valuing brands I’m going to use all three data sets when I look at what the world’s leading brands say they stand for. (Incidentally, there are 182 brands across all 3 lists!).

      March 3, 2013
  2. Reblogged this on brandlateral.

    August 24, 2015

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