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Every year BrandZ, Interbrand and Brand Finance publish their lists of the most valuable brands in the world. Their methods of valuation vary – as do the valuation figures – but if you look across all three top 100 lists, 36 brands appear in all three, and there are 179 in total.
Two 2015 lists have appeared so far – and the following brands entered into the top 179: au (by KDDI), Boeing, Bradesco, NBC International, Alibaba Group, Costco, HDFC Bank, Testra.
These brands fell out of the 179:
Yahoo!, Tesco, Toshiba, UBS, Unitedhealth, Sberbank, MTS, MTN, Deutsche Bank.
The 36 most valuable brands in the world are:
Amazon
American Express
Apple
BMW
Cisco
Citi
Coca-Cola
DHL
Disney
eBay
FedEx
Ford
GE
H&M
Honda
HP
HSBC
IBM
IKEA
Intel
J P Morgan
McDonald’s
Mercedes-Benz
Microsoft
Nike
Nissan
Oracle
Pepsi
Samsung
Santander
SAP
Shell
Siemens
Toyota
UPS
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