Skip to content

Resources

Every year BrandZ, Interbrand and Brand Finance publish their lists of the most valuable brands in the world.  Their methods of valuation vary – as do the valuation figures – but if you look across all three top 100 lists, 36 brands appear in all three, and there are 179 in total.

Two 2015 lists have appeared so far – and the following brands entered into the top 179: au (by KDDI), Boeing, Bradesco, NBC International, Alibaba Group, Costco, HDFC Bank, Testra.

These brands fell out of the 179:
Yahoo!, Tesco, Toshiba, UBS, Unitedhealth, Sberbank, MTS, MTN, Deutsche Bank.

The 36 most valuable brands in the world are:

Amazon

American Express

Apple

BMW

Cisco

Citi

Coca-Cola

DHL

Disney

eBay

FedEx

Ford

GE

Google

H&M

Honda

HP

HSBC

IBM

IKEA

Intel

J P Morgan

McDonald’s

Mercedes-Benz

Microsoft

Nike

Nissan

Oracle

Pepsi

Samsung

Santander

SAP

Shell

Siemens

Toyota

UPS

 

 

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: